MAXell

MAXell


MAXell

 

Inspired by the famous Maxell ‘Blown Away’ advertising campaign of the 1980s, MAXell works with the principles of movement and motion to design for comfort, function, and mood. Al-Hamad creates a framed space within which the pieces modular qualities can be tailored to the user, allowing them to prove their loyalty with every sit. Once settled, the user in placed in a position of uninterrupted control, ready to relax and relish, because “It’s worth it.”

MAXell Chair + Sidetable


Handcrafted texture in wood
Upholstered in
Innofa’s innovative Stretch Textile

MAXell Floor Lamp

Handcrafted texture in wood Steel
Mirror
LED

MAXell Rug
Carpet
Innofa Stretch Textile

 

Exhibited @

Contemporary Art Platform, Kuwait, March 2014