Inspired by the famous Maxell ‘Blown Away’ advertising campaign of the 1980s, MAXell works with the principles of movement and motion to design for comfort, function, and mood. Al-Hamad creates a framed space within which the pieces modular qualities can be tailored to the user, allowing them to prove their loyalty with every sit. Once settled, the user in placed in a position of uninterrupted control, ready to relax and relish, because “It’s worth it.”

MAXell Chair + Sidetable

Handcrafted texture in wood
Upholstered in Innofa’s innovative Stretch Textile

MAXell Floor Lamp

Handcrafted texture in wood Steel
Mirror
LED

MAXell Rug
Carpet
Innofa Stretch Textile