
MAXell
Inspired by the famous Maxell ‘Blown Away’ advertising campaign of the 1980s, MAXell works with the principles of movement and motion to design for comfort, function, and mood. Al-Hamad creates a framed space within which the pieces modular qualities can be tailored to the user, allowing them to prove their loyalty with every sit. Once settled, the user in placed in a position of uninterrupted control, ready to relax and relish, because “It’s worth it.”
MAXell Chair + Sidetable
Handcrafted texture in wood
Upholstered in Innofa’s innovative Stretch Textile
MAXell Floor Lamp
Handcrafted texture in wood Steel
Mirror
LED
MAXell Rug
Carpet
Innofa Stretch Textile
Exhibited @
Contemporary Art Platform, Kuwait, March 2014